Portfolio Marketing Lead
6 days ago
We are looking for an experienced Product Marketing Manager / Senior Manager to lead our INDICAID portfolio.
Main Objectives:- Portfolio Growth: Identify opportunities to drive portfolio growth through market research and analysis.
- Strategic Planning: Develop and execute comprehensive go-to-market strategies and plans while optimizing product messaging through A/B testing.
- Team Collaboration: Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness.
Essential Qualifications:
- Bachelor's degree or higher in Marketing, Business Administration, life science, or a related field.
- At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
- Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning, and GTM formulation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
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