Product Marketing Specialist

5 days ago


Hong Kong Island, Hong Kong SAR China PHASE Scientific International Limited Full time

We are seeking a highly entrepreneurial and creative Product Marketing Manager / Senior Manager to oversee our INDICAID portfolio.

Key Responsibilities:
  • Market Research: Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline.
  • New Product Development: Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
  • Go-to-Market Strategy: Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.

Requirements:

  • Bachelor's degree or higher in Marketing, Business Administration, life science, or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning, and GTM formulation.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
  • Effective collaboration and communication skills.


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