Product Marketing Specialist
5 days ago
We are seeking a highly entrepreneurial and creative Product Marketing Manager / Senior Manager to oversee our INDICAID portfolio.
Key Responsibilities:- Market Research: Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline.
- New Product Development: Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
- Go-to-Market Strategy: Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
Requirements:
- Bachelor's degree or higher in Marketing, Business Administration, life science, or a related field.
- At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
- Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning, and GTM formulation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
- Effective collaboration and communication skills.
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