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International Brand Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China ConnectedGroup Full time
Crypto/Blockchain Marketing Role
Our growing company in the crypto and blockchain industry needs a dynamic Marketing Manager to drive marketing efforts overseas. The ideal candidate will have experience in developing and implementing marketing strategies, creating annual marketing plans, and managing budgets. They should also be proficient in digital marketing channels, social media platforms, and Key Opinion Leader engagement. The role requires close collaboration with product, sales, and customer service teams to align marketing efforts with company goals.

Responsibilities:
  • Develop and implement marketing strategies for various international markets.
  • Create annual marketing plans and manage budgets to ensure a strong return on investment.
  • Oversee brand messaging and consistency across all channels to enhance visibility.
  • Manage social media campaigns, collaborate with KOLs, and organize offline marketing activities.
  • Analyze the effectiveness of marketing initiatives and provide insights for improvement.