Digital Asset Marketing Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MEXC Full time
Job Description

MEXC, a leading global digital asset exchange, is seeking a skilled Social Media Operations professional to join our team.

Company Overview

We are one of the fastest-growing exchanges globally by trading volume and users. Our mission is to empower people worldwide to achieve financial success through crypto.

About the Role

This role will be responsible for crafting and executing engaging social media strategies to drive community growth and engagement.

  • Develop and implement a comprehensive social media strategy for our Twitter account, aligning with overall marketing goals.
  • Create engaging content, including memes, GIFs, and short-form videos, to resonate with our target audience.
  • Monitor and engage with our community on a daily basis, fostering a positive and inclusive environment.
  • Plan and execute live AMAs sessions with industry experts and influencers.
  • Track and analyze social media metrics to measure campaign performance and identify areas for improvement.
  • Stay up-to-date on the latest social media trends and best practices.
  • Collaborate with cross-functional teams to ensure a consistent brand voice across all channels.
Qualifications
  • Proven experience in social media management, with a focus on Twitter.
  • Deep understanding of Web3 and crypto communities.
  • Strong knowledge of meme culture and the ability to create engaging content.
  • Excellent written and verbal communication skills in English & Mandarin.
  • Ability to work independently and as part of a team.
  • Passion for social media and a strong understanding of Gen Z culture.
  • Experience in using social media analytics tools.


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