Credit Card Marketing Strategist

4 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time
About the Role

We are seeking a seasoned marketing professional to join our team as a Credit Card Marketing Strategist. In this role, you will be responsible for developing and executing marketing strategies to drive credit card sales, mobile payment penetration, and active card penetration.

Key Responsibilities
  • Design and implement credit card spending stimulation and merchant promotion strategies to meet business targets.
  • Oversee the end-to-end execution of market programs, including merchant liaison, mechanics design, proposals preparation, and offer fulfillment.
  • Closely monitor business performance and propose catch-up plans and actions as needed.
  • Develop and maintain strong relationships with business partners and collaborate with internal departments to ensure smooth program execution.
  • Handle customer inquiries and fulfillments related to marketing programs.
  • Manage and monitor budget of marketing programs and handle payment settlement with vendors and finance department.
Requirements
  • Degree holder in communications marketing or other related disciplines.
  • Minimum 6-8 years of marketing experience, with previous exposure in credit card business an advantage.
  • Strong business acumen, excellent project management, problem-solving, communication, and analytical skills.
  • Be creative, flexible, well-organized, and detail-minded to get the job done under tight timelines.
  • Proficient in spoken and written Chinese (including Putonghua) and English, and competent in MS Office applications.
What We Offer
  • A competitive salary ranging from HKD 650,000 to HKD 850,000 per annum, depending on experience.
  • A comprehensive benefits package, including medical insurance, retirement plan, and annual leave.
  • The opportunity to work with a leading financial institution and contribute to the growth and development of our business.

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