Digital Transformation Leader

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China FWD Life Insurance Corporation Full time

About FWD Life Insurance Corporation

FWD Life Insurance Corporation is a leading pan-Asian life insurance business with a strong presence in 10 markets. Our mission is to revolutionize the insurance industry by providing innovative and customer-centric solutions.

The Role

We are seeking a seasoned professional to lead our New Business Model (NBM) initiative in Hong Kong. As the Head of NBM, you will be responsible for defining a clear business vision and strategy for FWD HK NBM, including Direct-to-Customer (DTC), Online-to-Offline (OTO), and Digital Partnership.

Key Responsibilities

  • Develop and execute a comprehensive business strategy for FWD HK NBM, focusing on digital transformation and customer experience.
  • Lead a team of cross-functional experts to optimize business opportunities and drive growth.
  • Collaborate with key stakeholders to enhance selling platform efficiency, drive continuous improvement, and automate customer journeys.
  • Design and implement data-driven campaigns to generate leads, acquire customers, and retain them.
  • Define a clear product strategy and roadmap, refining product specs for online selling and straight-through processing.
  • Leverage multi-channel resources to facilitate online-to-offline and vice versa selling approaches.
  • Take full accountability for NBM sales targets, budget planning, profit & loss management, and external vendor management.

The Ideal Candidate

We are looking for a strong leader with 10+ years of experience in eCommerce, online brokerage, or digital marketing. You should have a proven track record of building and operating eCommerce platforms, a strong ownership and passion for driving business success, and proficiency in managing senior stakeholders.

What We Offer

We offer a competitive salary, 5-day workweek, 20-22 days annual leave, excellent learning & development opportunities, and an attractive package to the right candidate.



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