Digital Marketing Strategist
4 days ago
The Egg Company Ltd is seeking a highly experienced Digital Marketing Specialist to join our team. This role requires a strategic mindset and broad digital marketing expertise, with a strong knowledge of SEO.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels for assigned clients
- Manage and optimize performance across all digital channels, including SEO, PPC, and content marketing
- Provide English and Chinese editing and written support, articles, blog posts, ad copy and social posts for client projects or the company's own marketing purposes
- Build and maintain strong relationships with clients, serving as the primary point of contact for strategy and performance discussions
- Analyze campaign performance, prepare reports, and present results to clients and agency leadership
- Stay ahead of industry trends and integrate innovative tactics into client strategies
- Collaborate with internal teams to ensure seamless campaign execution and client service
- Contribute to new business pitches and help grow the agency's client base
- Manage project timelines and budgets effectively
- Drive continuous improvement in processes and methodologies within your assigned accounts
- Share knowledge with colleagues and on the internal social network
Qualifications:
- Bachelor's degree in marketing, digital media, or related field
- 4 years of experience in digital marketing, preferably in an agency setting (more experience can be considered for Assistant Manager or Manager)
- Proven track record of developing and implementing successful digital marketing campaigns for diverse clients
- Strong knowledge of SEO, PPC, social media marketing, and content strategy
- Experience with various analytics tools and ability to derive actionable insights from data
- Fluency in English and Chinese
Required skills:
- Strategic thinking and ability to see the big picture while managing details
- In-depth knowledge of various digital marketing channels and how they integrate
- Strong analytical and problem-solving skills
- Ability to manage multiple projects and clients simultaneously
- Excellent client relationship management skills
- Adaptability and willingness to learn new technologies and strategies
- Excellent project management skills
- Outstanding communication and presentation skills
We offer a competitive compensation package for the right candidate, including gym subsidy, global private medical, dental and hospitalization cover, birthday leave, marriage leave, and flexible work arrangements.
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