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Head of Growth Marketing Initiatives

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Position Overview

As the Head of Growth Marketing Initiatives at Crypto, you will be instrumental in propelling revenue enhancement and broadening our clientele through cutting-edge and analytics-driven marketing strategies. You will guide a team of campaign professionals, offering direct leadership to manage the conception, implementation, and refinement of comprehensive campaigns across both digital and traditional marketing platforms.

Key Responsibilities

  • Strategic Campaign Development: Formulate and enhance a strategic roadmap for growth campaigns that aligns with corporate goals and expansion objectives, utilizing insights derived from market analysis and consumer data.
  • Direct Leadership: Exemplify leadership by actively engaging with the campaign team, participating in campaign strategy sessions, execution, and optimization, while nurturing a culture of teamwork, innovation, and ongoing enhancement.
  • Comprehensive Campaign Oversight: Supervise the planning, execution, and enhancement of diverse growth campaigns, incorporating digital marketing avenues (such as paid search, social media, display advertising, and email marketing) alongside traditional marketing methods (including print, television, and radio).
  • Target Audience Identification: Specify target audience segments and craft tailored campaign messaging and creative materials to effectively connect with and engage potential customers throughout their journey.
  • Performance Analytics: Employ data analytics tools and marketing attribution frameworks to monitor and evaluate the success of growth campaigns, analyze critical metrics, and extract actionable insights to enhance campaign effectiveness and return on investment.
  • Culture of Experimentation: Foster an environment of experimentation and continuous improvement within the growth campaign team, executing A/B tests, multivariate tests, and other experimental approaches to discover enhancement opportunities and boost performance.
  • Financial Oversight: Efficiently manage campaign budgets, ensuring optimal distribution and alignment with business objectives and ROI expectations, while providing regular financial forecasts and updates to senior management.
  • Collaborative Efforts: Work closely with cross-departmental teams, including marketing, product development, sales, and analytics, to synchronize growth campaign strategies with overarching business goals and initiatives, ensuring seamless execution across all platforms.
  • Performance Metrics Reporting: Create regular performance reports and dashboards to monitor key campaign indicators, communicate results and insights to stakeholders, and guide strategic decision-making and resource distribution.

Qualifications

  • Bachelor's degree in marketing, business, or a related discipline; MBA or advanced degree is preferred.
  • 7+ years of experience in growth marketing, campaign management, or digital marketing roles, demonstrating a successful history of driving revenue growth and customer acquisition through effective marketing initiatives.
  • Strong leadership and management capabilities, with experience in guiding and developing high-performing teams in a dynamic environment.
  • Extensive knowledge in creating and executing multi-channel marketing campaigns, with expertise in both digital and traditional marketing channels and marketing automation tools.
  • Analytical mindset with the capacity to interpret data, analyze trends, and derive actionable insights to enhance campaign performance and ROI.
  • Exceptional communication and presentation skills, with the ability to convey complex concepts and strategies to senior management and cross-functional teams.
  • Strategic thinker capable of developing and implementing innovative and data-driven growth strategies that align with business objectives and expansion goals.
  • Passionate about cryptocurrency.