Growth Marketing Strategist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
About the Role

We're seeking a talented Growth Campaign Specialist to join our team at Crypto. As a key member of our growth efforts, you'll play a pivotal role in driving user acquisition and reactivation initiatives.

Responsibilities
  • Design and execute growth campaigns to acquire and retain users, leveraging data-driven insights to inform future strategies.
  • Collaborate closely with internal teams, including CRM, data analytics, and product, to ensure aligned and effective growth strategies.
  • Conduct market research to identify trends, opportunities, and potential threats within the cryptocurrency space.
  • Develop and implement effective growth frameworks based on learnings from successful and unsuccessful campaigns.
Requirements
  • Bachelor's degree in Marketing, Business, or related field, or equivalent experience in a growth marketing role.
  • Strong understanding of growth marketing metrics and data analysis.
  • Familiarity with the cryptocurrency industry, blockchain technology, and digital wallets.
  • Proficiency in using data analysis tools and platforms.
  • Excellent written and verbal communication skills, with the ability to present complex ideas succinctly.
  • Highly analytical mindset with a data-driven approach to problem-solving.
  • Ability to work in a fast-paced, dynamic environment and adapt to rapid change.


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