Marketing Manager, Strategic Growth

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China International Flavors & Fragrances Full time

Job Summary

We are seeking a highly skilled Marketing Manager to join our team at International Flavors & Fragrances. As a key member of our marketing team, you will be responsible for driving business growth through innovative marketing strategies and initiatives.

Key Responsibilities

  • Market Insights: Conduct thorough market research to identify trends and opportunities for new product launches and pricing strategies.
  • Market Trends: Analyze data from market research reports to inform customer presentations and drive business growth.
  • Innovation/Concept Days with Customers: Provide marketing support for Innovation/Concept Days with Customers, highlighting trends and product launches from around the world.
  • Concept Cards: Collaborate with the C&A team to create concept cards featuring Inventive products.
  • New Win Showcase/Paper Concept Creation: Share win reports and new concept cards with IFF account managers and customers on a monthly basis.
  • Marketing Material following brand guidelines: Develop marketing content for Showpad, posters, brochures, and presentation materials, adhering to IFF Panoptic guidelines.
  • Innovation Ideation: Generate new ideas to fuel the innovation pipeline of Inventive, identifying new product ideas to focus on.
  • Support Growth Initiatives Campaigns/Product Trainings: Assist sales and consumer marketing teams in executing Growth Initiative campaigns and product trainings.
  • Coordinating and collaborating with sales (BDMs) and creation & design to drive high-priority customer projects.
  • Support in strategizing, conceptualizing, and executing Inventive's participation in trade shows like FIA.

Requirements

  • Bachelor's degree in Food Technology, Marketing, Business Management, or a relevant discipline.
  • 8-10 years of experience, with 3-4 years in marketing.
  • Understanding of collecting data from secondary reports and creating PowerPoint presentations.
  • Experience in marketing communication.
  • Understanding of research and data.
  • Strong presentation and marketing skills, with the ability to work with cross-functional teams.
  • Excellent communication skills and proficiency in Chinese and English.
  • Experience in creating marketing collaterals.
  • Experience in coordinating with marketing agencies for creating marketing collateral.
  • Passion for thinking of new and innovative ways of marketing in a B2B environment.
  • Opportunity and results orientation, with a can-do attitude, and willingness to travel.
  • Proficient in Microsoft Office, including Office, Access, Excel, and PowerPoint.

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