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Strategic Marketing Manager

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Thakral One Full time

Position Overview

As a key player in the marketing division at Thakral One, you will be responsible for shaping and executing comprehensive marketing strategies that align with our business objectives.

Essential Qualifications

Knowledge and Experience

  • Proven experience in the consumer financial services sector, with a strong grasp of unsecured asset markets such as credit cards, payments, and personal loans.
  • Extensive background in managing marketing strategies and communication plans for retail credit card products, showcasing a track record of successful strategic marketing initiatives and high-profile multi-channel campaigns.
  • Deep understanding of both digital and traditional marketing disciplines.
  • Detail-oriented approach to managing product launches, with a solid grasp of marketing budgets, creative ideation, media planning, and vendor management.
  • Experience in retail banking within the APAC region, with familiarity in large banking environments.

Key Skills

  • Strong strategic leadership capabilities, along with analytical and problem-solving skills.
  • Entrepreneurial mindset with a focus on achieving results and transforming business operations.
  • Innovative thinking and a willingness to explore unconventional solutions.
  • Collaborative approach with excellent teamwork skills.
  • Exceptional communication skills, with the ability to build relationships with customers and partners.
  • Proficient in influencing stakeholders within complex organizational structures.

Core Responsibilities

  • Design and execute marketing plans aimed at driving business growth and achieving key performance indicators.
  • Regularly analyze market trends and competitor activities to uncover new opportunities, initiating product concepts and ongoing feature enhancements tailored to specific target segments.
  • Oversee the launch of cards and loans products, coordinating comprehensive marketing activities across various Asian markets.
  • Work closely with market teams, digital marketing, and other departments to successfully launch new products or refresh existing offerings.
  • Lead channel initiatives and create marketing materials to enhance new-to-bank volume for all significant product launches and updates.
  • Measure success through key performance indicators such as campaign effectiveness, return on investment, brand equity metrics, new card acquisition rates, and customer retention statistics.

Vacancy Availability

1