Brand Management Specialist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Vita Green Health Product Company Limited Full time
Job Description

Job Title: Brand Manager

Company: Vita Green Health Product Company Limited

Job Type: Full-time

Location: [Insert Location]

Job Summary:

We are seeking a highly skilled and experienced Brand Manager to join our team at Vita Green Health Product Company Limited. As a Brand Manager, you will play a pivotal role in shaping our brand's identity and driving its growth in the market.

Key Responsibilities:

  • Market Analysis: Conduct thorough market research to identify potential opportunities and threats, and develop effective marketing strategies to capitalize on them.
  • P&L Management: Oversee the Profit and Loss (P&L) of the brand, ensuring optimal portfolio performance and making data-driven decisions to drive growth.
  • Brand Planning: Develop and execute cohesive brand plans that align with business strategy and performance goals, ensuring a unified approach across the organization.
  • Consumer Engagement: Create engaging brand experiences through relevant consumer touchpoints, fostering loyalty and enhancing brand perception.
  • Collaboration: Work closely with internal stakeholders to align brand objectives and strategies, ensuring a seamless and effective execution of marketing initiatives.
  • Strategic Positioning: Devise and implement short- and long-term strategies to position the brand effectively and increase market share.
  • Insights & Analytics: Track consumer insights and analyze CRM data to identify market trends and best practices, driving continuous improvement and expanding our member and user base.

Requirements:

  • Education: Bachelor's degree in Business Administration or Marketing related subjects
  • Experience: 8+ years of experience in product marketing and brand management
  • Industry Experience: With experience in the consumer goods industry/ FMCG is highly preferred
  • Skills: Outstanding presentation and organizational skills, proactive, self-motivated, and creative team player with strong business acumen
  • Additional Requirements: Ability to work under pressure and tight timelines, knowledge of market trends and consumer insights, with the ability to use data to inform brand strategy, excellent collaboration and project management skills

Benefits:

  • Career Opportunities: A career opportunity with the market leader in the health product sector
  • Work Environment: Casual wear every day to enjoy your work
  • Work-Life Balance: Flexible work arrangement
  • Company Culture: Fun working culture with challenges to learn and grow together
  • Rapid Growth Opportunities: Rapid growth opportunities for strong performers
  • Staff Purchase Discount: Attractive staff purchase discount to experience our quality products
  • Special Leave: Enjoy different special leave: Vacation leave, birthday leave


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