Digital Innovation Catalyst

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time
Job Overview

The BOC Group Life Assurance Company Limited is seeking a highly skilled Digital Innovation and Growth Manager to join our team. As a key member of our organization, you will play a critical role in driving business growth and customer engagement through innovative digital solutions.

About the Role
  • You will work closely with the Program Lead of Wellness Ecosystem Program named 'Live Young' to develop engagement activities with Agency Channel and Bank to promote our loyalty program ('Live Young') and enhance users' acquisition and conversion.
  • Develop quality communication materials, including social media posts, In-app content, Program T&C, and collaborate with sales channel on execution.
  • Develop and maintain strong network and rapport with wellness partners, business partners, and collaborate with different internal departments to ensure the programs are carried out smoothly with business results.
Key Responsibilities
  1. To design and implement innovative digital solutions that drive business growth and customer engagement.
  2. To collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
  3. To analyze market trends and competitor activity to identify opportunities for growth and improvement.
Requirements
  • Bachelor degree in Marketing, Business Information System, Communications, or related discipline.
  • Minimum 6 years' relevant experience, with exposure to financial services industry being a plus.
  • Creative, constantly look out for new opportunities to achieve business goals.
  • Detail-oriented, capable of working independently and under pressure.
  • Good communication, interpersonal, analytical, and project management skills.
  • Proficiency in both English and Chinese.
  • Great sense of ownership and servicing mindset to ensure efficient and effective outcomes.
  • Contract could be renewed/converted into a permanent role upon satisfactory/outstanding performance.

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