Digital Asset PR Professional

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China OSL Full time

What We're Looking For:

We are looking for a highly skilled Public Relations professional with a strong background in PR, communications, or media relations. The ideal candidate will have 6+ years of experience, preferably with a scope and media contacts related to the sector of crypto, fintech, payments, financial services, or digital assets.

Responsibilities:

  • Develop and execute strategic public relations campaigns to promote the brand and reputation of our company, products, and services.
  • Build and maintain strong relationships with key media outlets, journalists, and influencers.
  • Proactively pitch story ideas and secure media placements in relevant media channels, including but not limited to online and print publications, podcasts, and broadcast channels.
  • Monitor and analyze media coverage and trends to measure the effectiveness of PR campaigns and optimize plans as appropriate.
  • Manage crisis communications and handle media inquiries in a timely and professional manner.
  • Stay updated on industry trends, regulatory developments, and best practices in PR and communications to ensure strategies remain innovative and effective.
  • Work with leadership and the wider team to take the pulse of overall business activity and identify cross-marketing opportunities.


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