Global Brand Advocate

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time
Role Summary
">">We are Lenovo, a global leader in technology, and we are seeking a skilled Social Media Specialist to lead our social media initiatives. As a key member of our Solutions and Services Group (SSG), you will be responsible for developing and executing a comprehensive social media strategy that builds brand awareness, executive profiles, and thought leadership for our organization.

About the Team

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We are a collaborative and forward-thinking team dedicated to delivering Smarter Technology for All. Our mission is to build a more equitable, trustworthy, and smarter future for everyone, everywhere.

About the Role

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  • Develop and execute a robust social media strategy across platforms (LinkedIn, X, YouTube, etc.) to increase brand visibility and audience engagement.
  • Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
  • Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
  • Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.

Requirements

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  • Bachelor's degree in Communications, Marketing, or related field.
  • Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
  • Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
  • Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
  • Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
  • Highly proficient in English.
  • Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
  • Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
  • Creative mindset with an eye for aesthetics, storytelling, and innovation.
  • Team player with a proactive, solutions-oriented approach.


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