Content Marketing Coordinator

7 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Lalamove Full time

About Us:

At Lalamove, we harness the strength of community. Our platform connects millions of drivers and customers, facilitating the movement of essential items. We excel in delivery, ensuring that the process is both swift and straightforward. Since our inception, we have actively engaged with the logistics sector to discover innovative solutions for global delivery challenges. Our ambition is to make Lalamove synonymous with delivery while positively impacting local communities.

Position Overview:

We are seeking a Marketing Executive to join our dynamic marketing team in Hong Kong. The ideal candidate thrives in fast-paced, diverse environments and will play a pivotal role in crafting content and brand communications across various channels. This role is crucial in aligning all created content with Lalamove's core messages, tone, and voice, ultimately driving marketing and business objectives in the region.

Key Responsibilities:

  • Develop a comprehensive content calendar that aligns with business and marketing strategies as well as the global communications framework.
  • Create, edit, proofread, and enhance communication materials to effectively convey our value proposition and product features to a wide audience, including consumers, business clients, and driver-partners.
  • Collaborate with cross-functional teams, including Global Marketing, Product & Tech, Operations, and Customer Service, to deliver compelling content across our app, website, social media, and other media platforms.
  • Manage project timelines and deliverables in partnership with PR and marketing vendors.
  • Work alongside digital marketers and designers to produce high-quality multimedia content.
  • Gather market intelligence, provide insightful analyses, and report on content and PR initiatives to demonstrate their alignment with overall business and marketing goals.

Qualifications:

  • Bachelor's Degree in Journalism & Communications, Marketing, or a related field, with 1-2 years of experience in content planning, media, online publication, or similar areas.
  • Experience in the tech, e-commerce, or FMCG sectors is advantageous.
  • Solid background in digital content marketing, including SEO, HubSpot, and basic measurement metrics.
  • Creative thinker with strong storytelling abilities and attention to detail.
  • Proficient in written and verbal communication in Chinese and fluent in English.
  • A collaborative team player with a passion for content and communications; proactive, self-motivated, and capable of meeting tight deadlines.
  • Strong multitasking abilities, adaptable to a fast-paced and dynamic work environment.

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