Strategic Proposition Planner for Life and Wellness

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
About the Role

We are seeking a highly skilled Strategic Proposition Planner to join our marketing team at AIA International Limited. As a key member of our team, you will be responsible for formulating customer-centric proposition activation initiatives across Health & Wellness and Life & Wealth Management Propositions.

Key Responsibilities:
  • Plan, develop, and drive the implementation of proposition activation initiatives for all product categories across Individual Life and Employee Benefits businesses.
  • Understand the product roadmap and proposition strategies, including market insights, product positioning, and customer personas, to formulate competitive and sustainable product communication strategy.
  • Develop customer-centric proposition activation initiatives, including product brochures, proposition materials, photo library development, and revamp projects.
Distribution Enablement:
  • Build and drive insight-based sales enablement tools and activation materials for key products to enhance distribution capability along buyer journeys backed by data analytics and robust channels feedback.
Stakeholders Management:
  • Collaborate with cross-functional teams within Proposition Office, including Product, Life & Wealth Management, and Health & Wellness Proposition.
  • Work with other stakeholders, including Actuarial, Legal, Compliance, Risk, Customer & Marketing, Operations, Agency Business Development, Partnership Distribution, and Group Office, to manage the review process and ensure smooth implementation.
Project and Quality Management:
  • Act as a custodian to ensure accuracy, quality, and timeline of deliverables, including large-scale materials revamp and monthly updates to comply with brand standards, corporate governance, and regulatory requirements.
  • Manage budgets and track expenses according to company guidelines.
Vendor Management and Deployment:
  • Engage with external vendors, including creative agencies, digital agencies, translation houses, printers, and Corporate Services, to manage the end-to-end development process from concept to layout, artwork development, photos development, visual selection, retouching, production, and deployment to digital platforms.
Requirements:
  • University graduate with a degree in Marketing, Business, Communications, or related discipline.
  • 10 years of solid experience in marketing communications or product marketing.
  • 2-4 years of team leadership experience.
  • Creative, self-motivated, and customer-oriented.
  • Independent, well-organized, and detail-oriented.
  • Strong language skills in written English and Chinese.
  • Strong people and communication skills to all levels of internal and external stakeholders.
  • Strong time management and sound problem-solving skills.
  • Possess basic product knowledge. Experience in the financial industry, especially insurance, is an advantage.
  • Obtained the relevant licenses and fulfilled the licensing requirements.

Estimated salary: HKD 100,000 - HKD 150,000 per annum, depending on qualifications and experience.

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