Product Propositions Expert

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

AIA International Limited seeks a highly skilled Business Development Manager to join our marketing, distribution & partnership team. As part of our efforts to create a healthier, more sustainable future for everyone, you will play a vital role in advancing this movement.

About the Role
  • Formulate and execute campaign strategies for business penetration in bank and broker channels.

This is an exciting opportunity to shape AIA's product strategy in Hong Kong and make a positive impact on a global scale.

Key Responsibilities
  • Develop and implement effective campaign strategies to reach various market segments, ensuring improved efficiency across business channels.
  • Drive discussions on new or enhanced product and campaign solutions to increase partner engagement, expand channels, and improve insurance penetration.
  • Work with the PD sales team to build tailored product propositions, sales tools, and segment stories for different partners and segments.
  • Oversee the end-to-end campaign development process, including drafting user requirements, conducting UAT testing, preparing materials, and reviewing final outputs.
  • Work closely with internal functions (actuarial, operations, marketing, IT, etc.) to ensure the smooth and successful implementation of product launches.
  • Stay informed about the latest market trends, competitor actions, and product and marketing offers to support decision-making.
  • Offer ad hoc support on various projects and initiatives as assigned, ensuring they are implemented to world-class standards.

The ideal candidate will have a degree in Business Management / Marketing / Finance / Economics or related field, with at least 5 years of experience in business development and sales management in the insurance or banking industry.

Salary and Benefits

We offer a competitive salary range of HKD 80,000 - HKD 120,000 per annum, depending on experience, plus benefits such as medical and life insurance, retirement plan, and professional development opportunities.

This is a full-time position, requiring strong communication and leadership skills, as well as proficiency in both written and spoken English and Chinese.



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