Marketing Communications Strategist

8 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
Marketing Communications Strategist - Proposition Activation

We are seeking a highly skilled Marketing Communications Strategist to join our team at AIA International Limited. As a key member of our marketing, distribution & partnership team, you will play a vital part in advancing our movement towards creating a healthier, more sustainable future for everyone.

About the Role:

  • You will formulate customer-centric and compelling customer-facing and distribution-facing proposition activation initiatives through effective communication strategy to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.
  • Ensure product communications initiatives are in line with regulatory requirements, company's governance policies and brand standards.
Key Responsibilities:
  • Proposition activation strategy and implementation:
    • Plan, develop and drive the implementation of proposition activation initiatives for all product categories across Individual Life and Employee Benefits businesses to foster new proposition launch and maximize business growth.
    • Understand the product roadmap and proposition strategies including market insights, product positioning and customer personas of each product to formulate competitive and sustainable product communication strategy through compelling product messaging and visualization.
    • Develop customer-centric proposition activation initiatives including product brochures, proposition materials, photo library development and revamp projects.
  • Distribution enablement:
    • Build and drive insight-based sales enablement tools and activation materials for key products to enhance distributions capability along buyer journeys backed by data analytics and robust channels feedback.
  • Stakeholders management:
    • Collaborate with cross-functional teams within Proposition Office including Product, Life & Wealth Management and Health & Wellness Proposition.
    • Work with other stakeholders including Actuarial, Legal, Compliance, Risk, Customer & Marketing, Operations, Agency Business Development, Partnership Distribution and Group Office to manage the review process to ensure smooth implementation.
  • Project and quality management:
    • Act as a custodian to ensure accuracy, quality and timeline of deliverables including large-scale materials revamp and monthly update to comply with brand standards, corporate governance and regulatory requirements.
    • Manage budgets and track expenses according to company's guideline.
  • Vendor management and deployment:
    • Engage with external vendors including creative agencies, digital agencies, translation houses, printers and Corporate Services to manage the end-to-end development process from concept to layout, artwork development, photos development, visual selection, retouching, production and deployment to digital platforms.

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