Proposition Planning Specialist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
Role Overview

AIA International Limited is seeking a skilled Proposition Planning Specialist to play a vital role in advancing our movement towards a healthier, more sustainable future for everyone. As part of our marketing, distribution & partnership team, you will formulate customer-centric and compelling proposition activation initiatives to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.

Main Responsibilities

Formulate customer-centric and compelling proposition activation initiatives through deployment of effective communication strategy to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.
Ensure product communications initiatives are in line with regulatory requirements, company's governance policies and brand standards.

Key Performance Indicators

* Plan, develop and drive the implementation of proposition activation initiatives for all product categories across Individual Life and Employee Benefits businesses to foster new proposition launch and maximize business growth
* Understand the product roadmap and proposition strategies including market insights, product positioning and customer personas of each product to formulate competitive and sustainable product communication strategy through compelling product messaging and visualization
* Develop customer-centric proposition activation initiatives including product brochures, proposition materials, photo library development and revamp projects

Requirements

* University graduate with a degree in Marketing, Business, Communications or related discipline
* 10 years of solid experience in marketing communications or product marketing
* 2 - 4 years of team leadership experience
* Creative, self-motivated and customer-oriented
* Independent, well-organized and detail oriented
* Strong language skills in written English and Chinese
* Strong people and communication skills to all levels of internal and external stakeholders
* Strong time management and sound problem-solving skills
* Possess basic product knowledge. Experience in financial industry, especially insurance industry is an advantage.

About AIA International Limited

AIA International Limited is a leading life insurance company that helps our customers live Healthier, Longer, Better Lives. We are committed to advancing our movement towards a healthier, more sustainable future for everyone.

Join AIA International Limited as we strive to make a positive, healthy impact across all channels. If you are a skilled Proposition Planning Specialist with a passion for customer-centric and compelling proposition activation initiatives, please submit your application today.

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