Digital Optimization Strategist
4 weeks ago
We're seeking a seasoned ASO professional to spearhead our go-to-market strategies across core markets and optimize app store presence for maximum organic user acquisition.
About the RoleThe ideal candidate will possess a strong background in user acquisition, localization strategies, and organic app store optimization techniques, as well as a strong commercial acumen. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.
Responsibilities- ASO Strategy Development: Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- User Acquisition Optimization: Implement apps store optimization strategies to enhance user acquisition conversion rates.
- Performance Monitoring and Reporting: Track and analyse key performance metrics related to ASO and user acquisition efforts.
- Bachelor's degree in marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies.
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels.
A competitive salary of $120,000 - $180,000 per annum, plus benefits, including medical insurance package, attractive annual leave entitlement, work flexibility adoption, and career alternatives through our internal mobility program.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. We value diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
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Digital Media Strategist
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Digital Business Strategist
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Digital Marketing Strategist
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