Senior Digital Publishing Strategist
1 week ago
We are a forward-thinking company dedicated to empowering businesses and individuals in the digital age.
Job Title: Senior Digital Publishing StrategistOverviewAs a Senior Digital Publishing Strategist at AnyMind Group, you will play a pivotal role in driving revenue growth for our publishing partners through data-driven analysis and strategic recommendations. You will be responsible for implementing cutting-edge technologies and solutions to enhance inventory quality and expand business opportunities.
Key Responsibilities- Analyze publisher performance using quantitative techniques to identify optimization opportunities and improve operational efficiencies.
- Develop and implement yield optimization strategies to maximize revenue for publishers.
- Liaise with ad network demand partners on a daily basis to ensure seamless execution of promotions, markdowns, and price changes.
- Support the development of eCommerce and digital marketing strategies for online businesses.
- Strong understanding of digital advertising, including display advertising and the programmatic ecosystem.
- Experience in AdTech, preferably with publisher-focused platforms like websites, apps, and games.
- Exceptional analytical and problem-solving skills, coupled with outstanding communication abilities.
- Proficiency in multiple front-end languages (e.g., HTML/CSS, JavaScript, XML, jQuery) and JavaScript frameworks (e.g., Angular, React, Node.js).
- Fluency in English is required.
The estimated annual salary for this position is $120,000 - $180,000, depending on experience and qualifications.
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