Programmatic Advertising Strategist
5 days ago
As a seasoned professional in programmatic advertising, you will drive strategy, execution, and optimization of user acquisition initiatives across leading platforms. Your role will blend technical expertise, creative vision, and leadership to deliver impactful global campaigns.
Key Responsibilities:- Develop and lead the global user acquisition strategy, driving high ROI and long-term growth
- Champion innovation, leveraging advanced technologies like AI, machine learning, and automation to improve campaign targeting and creative execution
- Build and expand the programmatic advertising roadmap, identifying growth opportunities in untapped markets and platforms
- Set global best practice standards for programmatic advertising, including frequency capping, remarketing flows, brand safety, and dynamic creative optimization
Tech & Creative Expertise:
- Leverage advanced analytics tools, AI, and automation to develop smarter bidding strategies
- Oversee dynamic creative optimization, using data and machine learning to tailor messaging and creatives for different audience segments
- Collaborate with creative teams to push boundaries in programmatic ad formats, including interactive ads, playable ads, and video creatives optimized for engagement
Execution & Optimization:
- Manage and expand the programmatic DSP ecosystem, introducing and testing new platforms and publisher partnerships to enhance campaign reach and performance
- Lead media strategy and buying across open auctions, preferred deals, private marketplaces, and programmatic guaranteed deals
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