Digital Advertising Strategist

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China KAYAK Full time
Job Description

KAYAK, a leading travel search engine, is looking for an Ad Operations Specialist to support digital ad campaign initiatives for various clients.

  • This role involves implementing and updating advertising campaigns.
  • A strong focus on trafficking is essential.
  • The position requires analytical skills to track and optimize campaigns to meet client objectives.

We are seeking an individual with 2+ years of experience in managing digital advertising accounts. A proven track record of exceeding client expectations with superior account management is required.

Key Responsibilities:

  1. Implement and update advertising campaigns
  2. Strong focus on trafficking
  3. Analytically track and optimise campaigns to meet client objectives

Requirements:

  • 2+ years of experience in managing digital advertising accounts
  • Proven track record of exceeding client expectations with superior account management
  • Solid understanding of the online media industry
  • Strong analytical ability
  • High attention to detail
  • Proficient in Excel/Sheets and PowerPoint/Slides
  • Proficient in English required
  • Ad campaign trafficking experience
  • Experience with third-party Ad Servers (GAM, DV360, Meta Ads Manager, etc)
  • Experience with Web Analytics tools (Google Analytics, Adobe Analytics, etc)
  • BA/BS degree with a strong academic record


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