Business Development Manager in Web3

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China OSL Full time
About the Role

We are seeking an experienced Crypto Business Development Manager to lead our user acquisition and brand expansion efforts in Hong Kong.

The ideal candidate will have a strong background in channel marketing, business development, and KOL partnerships, with a proven ability to execute successful marketing campaigns.

The role involves developing strategic partnerships with key stakeholders, driving user acquisition, and expanding the brand presence in Hong Kong.

Main Responsibilities
  • Business Development: Source, approach, and negotiate with potential channel partners, such as KOLs and corporate partners, to establish win-win collaborations that minimize costs and identify the best marketing strategies to convert users.
  • KOL Development: Foster strong relationships with local and international KOLs, create collaborative campaigns, maintain community programs, and host regular events to promote OSL's brand image effectively.
  • Growth and Funnel Optimization: Continuously monitor conversion funnels with each KOL, uncover consumer insights, and improve the conversion process using data-driven approaches to optimize user growth and funnel efficiency.
  • Campaign Execution: Execute marketing campaigns in collaboration with the marketing leader, providing consumer insights to optimize future campaigns, ensuring effective communication of the brand image and main messages.
Qualifications
  • A minimum of 4 years of experience in business development or KOL partnership development, preferably in fields related to Web3/crypto or fintech.
  • An education degree related to finance/accounting/investment is preferred.
  • Excellent communication and negotiation abilities.
  • Data-driven with familiarity in funnel optimization.
  • Driven and hardworking, with an open and collaborative mindset.
  • English speaking fluency and Mandarin speaking fluency is a plus.


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