Business Development Manager in Web3
3 days ago
We are seeking an experienced Crypto Business Development Manager to lead our user acquisition and brand expansion efforts in Hong Kong.
The ideal candidate will have a strong background in channel marketing, business development, and KOL partnerships, with a proven ability to execute successful marketing campaigns.
The role involves developing strategic partnerships with key stakeholders, driving user acquisition, and expanding the brand presence in Hong Kong.
Main Responsibilities- Business Development: Source, approach, and negotiate with potential channel partners, such as KOLs and corporate partners, to establish win-win collaborations that minimize costs and identify the best marketing strategies to convert users.
- KOL Development: Foster strong relationships with local and international KOLs, create collaborative campaigns, maintain community programs, and host regular events to promote OSL's brand image effectively.
- Growth and Funnel Optimization: Continuously monitor conversion funnels with each KOL, uncover consumer insights, and improve the conversion process using data-driven approaches to optimize user growth and funnel efficiency.
- Campaign Execution: Execute marketing campaigns in collaboration with the marketing leader, providing consumer insights to optimize future campaigns, ensuring effective communication of the brand image and main messages.
- A minimum of 4 years of experience in business development or KOL partnership development, preferably in fields related to Web3/crypto or fintech.
- An education degree related to finance/accounting/investment is preferred.
- Excellent communication and negotiation abilities.
- Data-driven with familiarity in funnel optimization.
- Driven and hardworking, with an open and collaborative mindset.
- English speaking fluency and Mandarin speaking fluency is a plus.
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