Lead Strategist, B2B Marketing

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China GoGlobal Full time

We are seeking a proactive and seasoned Lead Strategist for B2B Marketing to spearhead, design, and implement global digital marketing initiatives aimed at lead acquisition and performance enhancement. In this capacity, you will oversee worldwide demand generation efforts, encompassing SEO, SEM, and Direct Email Marketing, while formulating and executing a paid media strategy to bolster pipeline growth and meet organizational objectives.

Your role will be pivotal in crafting and executing a holistic digital marketing plan that aligns with our strategic goals and resonates with our varied clientele, spanning both existing Employer of Record services and new offerings across international markets.

Key Responsibilities

Lead Generation:

  • Design and implement a paid media strategy alongside multi-channel demand generation campaigns across diverse markets and business sectors.
  • Evaluate campaign performance metrics and apply strategies to enhance return on investment.
  • Extract insights and essential learnings for creative materials based on performance analytics.
  • Refine existing tracking methodologies to improve performance and efficiency in paid marketing efforts.

Budget & Project Oversight

  • Oversee the digital marketing and paid advertising budget.
  • Collaborate closely with our agency to assess the return on investment of marketing campaigns and modify strategies to optimize expenditure.

Analytics & Reporting:

  • Deliver regular and ad-hoc reports on demand generation activities.
  • Communicate key insights and strategic recommendations to facilitate informed decision-making.

Collaboration:

  • Partner with sales and other departments to ensure the alignment and integration of marketing initiatives with business objectives.
  • Collaborate with the creative team to brainstorm new creative assets.
  • Manage agency partnerships to execute all paid marketing strategies.

Qualifications

  • Demonstrated experience in a comparable senior B2B marketing position within an international context.
  • A minimum of 10 years of digital marketing and demand generation experience with a proven ability to drive business outcomes through paid media and email marketing, including enhanced qualified leads and sales pipeline expansion.
  • Comprehensive knowledge of paid media marketing, particularly with Google Ads and LinkedIn Ads.
  • Strategic and analytical mindset to assess, optimize, and enhance the efficiency of our digital campaigns, while evaluating market trends, customer insights, and competitive data.
  • Experience with Account-Based Marketing (ABM) or Account-Based Experience (ABX) is advantageous.
  • Ability to adapt and work autonomously as well as collaboratively within a team.
  • Exceptional communication and teamwork skills.
  • Experience in the Employer of Record or business services sector is highly beneficial.

About GoGlobal

GoGlobal is a premier global expansion service provider, delivering comprehensive solutions in recruitment, employment, payroll, and compliance services. As a trusted partner, we specialize in assisting businesses with their human resources, taxation, accounting, and all corporate services essential for seamless global operations. With a robust presence in over 100 countries, our expertise encompasses recruiting, employing on behalf of clients, facilitating payments, and establishing operational footholds, including legal entities and ensuring annual compliance worldwide.

Our Unique Approach

  • Private Ownership: We prioritize our clients' needs and make swift decisions aligned with our vision, free from external investor pressures.
  • Focus on People: We believe that the human element is irreplaceable in our industry, and our team makes the difference.
  • Sustainable Growth: We manage our business prudently, ensuring profitability and sustainable growth without reliance on external funding.
  • Diversity and Transparency: We celebrate our diverse team and maintain open communication regarding our strategy and financials.

What We Offer

  • Global Career Opportunities: Collaborate with top talent from diverse backgrounds in a rapidly expanding international business.
  • Results-Driven Culture: Thrive in an environment that recognizes and rewards high performance.
  • Remote Work Flexibility: Enjoy the benefits of a remote work environment.
  • Unlimited Vacation: Take advantage of unlimited vacation days to recharge at your own pace.
  • Professional Development: Access an annual training allowance to further your career growth.

Join Us

We invite you to explore new opportunities and possibilities with us as we leverage innovative thinking and teamwork.

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