Marketing Strategist

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Dun & Bradstree Full time
Marketing Manager

About the Role

We are seeking a highly skilled Marketing Manager to join our team at Dun & Bradstreet. As a Marketing Manager, you will be responsible for developing and implementing the B2B marketing strategy for the Hong Kong market, including events, account-based marketing initiatives, content marketing, and digital marketing to meet business objectives.

Key Responsibilities

  • Develop and implement the B2B marketing strategy for the Hong Kong market, including events, account-based marketing initiatives, content marketing, and digital marketing to meet business objectives.
  • Coordinate with internal and external stakeholders to execute marketing campaigns, events, initiatives effectively, including conferences, seminars, workshops, promotional activities, etc.
  • Develop and update sales and marketing materials such as presentations, brochures, sales kits, and other collateral as needed.
  • Monitor and analyze marketing performance metrics, prepare reports, and provide insights to optimize future marketing efforts.
  • Support marketing operations such as procurement, new supplier onboarding, and internal compliance processes of marketing agencies/suppliers.
  • Work closely with various internal stakeholders across sales, product/solutions, customer services, finance, etc.

Requirements

  • Degree or above, preferably in Communication, Marketing, Journalism, or Public Relations majors.
  • 5-8 years of B2B marketing experience; Background in event management (including both physical and webinar formats) is preferred.
  • Experience in Marketing Automation Software (e.g. Marketo) and SalesForce is preferred.
  • Excellent in both spoken and written English and Chinese with bilingual copywriting skills.
  • Ability to work under pressure with tight deadlines, able to handle multiple tasks with collaborative spirits in a fast-paced environment.
  • Strong sense of responsibility and ownership, team players, well organized with good problem-solving skills with a can-do attitude.
  • Strong organizational and project management abilities.
  • Candidate with less experience will be considered as Marketing Executive/Assistant Marketing Manager.

About Dun & Bradstreet

Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation, and growth. Our 6,500+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity, and potential into prosperity. Bold and diverse thinkers are always welcome.

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