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Innovation and Growth Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

We are seeking a Digital Innovation and Growth Manager to join our Live Young team. As a key member of the program, you will drive changes and business impact for the corporate, customers, wellness partners, and distribution channels.

Key Responsibilities
  • Develop engagement activities with Agency Channel and Bank to promote our loyalty program and enhance users' acquisition and conversion.
  • Produce quality communication materials, including social media posts, In-app content, Program T&C, and collaborate with sales channel on execution.
  • Develop and maintain strong network and rapport with wellness partners, business partners, and collaborate with different internal departments to ensure the programs are carried out smoothly with business results.
  • Handle customer enquiries and fulfillment related to engagement programs.
Requirements
  • Bachelor degree in Marketing, Business Information System, Communications or related discipline.
  • Minimum of 6 years' relevant experience, with exposure to financial services industry being a plus.
  • Creative, constantly look out for new opportunities to achieve business goals.
  • Detail-oriented, capable of working independently and under pressure.
  • Good communication, interpersonal, analytical, and project management skills.
  • Proficiency in both English and Chinese.
  • Great sense of ownership and servicing mindset to ensure efficient and effective outcomes.
  • Contract could be renewed/converted into a permanent role upon satisfactory/outstanding performance.