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Digital Marketing Strategist

1 week ago

Hong Kong Island, Hong Kong SAR China Mox Bank Full time

At Mox Bank, we're looking for a skilled Digital Marketing Strategist to drive the growth of our affiliate, partnership, and digital distribution programs. As a key member of our team, you will develop and execute data-driven performance marketing strategies to acquire new customers through various channels.

Responsibilities:

  1. Develop targeted campaigns to promote financial products such as credit cards, loans, and investment services.
  2. Leverage partnerships with fintech platforms, travel apps, and lifestyle marketplaces to capture high-value customer segments.
  3. Optimize the customer acquisition funnel, focusing on improving conversion rates and lowering the cost per acquisition (CPA).
  4. Collaborate with travel, retail, and lifestyle platforms popular among Hong Kong consumers and Mainland Chinese visitors to promote banking services tailored to their needs.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 12–15 years of experience in performance marketing, with a focus on affiliate programs, partnerships, and digital distribution.
  • Strong understanding of financial products and expertise in affiliate marketing platforms, analytics tools, and performance optimization.