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Digital Marketing Strategist
1 week ago
At Mox Bank, we're looking for a skilled Digital Marketing Strategist to drive the growth of our affiliate, partnership, and digital distribution programs. As a key member of our team, you will develop and execute data-driven performance marketing strategies to acquire new customers through various channels.
Responsibilities:
- Develop targeted campaigns to promote financial products such as credit cards, loans, and investment services.
- Leverage partnerships with fintech platforms, travel apps, and lifestyle marketplaces to capture high-value customer segments.
- Optimize the customer acquisition funnel, focusing on improving conversion rates and lowering the cost per acquisition (CPA).
- Collaborate with travel, retail, and lifestyle platforms popular among Hong Kong consumers and Mainland Chinese visitors to promote banking services tailored to their needs.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 12–15 years of experience in performance marketing, with a focus on affiliate programs, partnerships, and digital distribution.
- Strong understanding of financial products and expertise in affiliate marketing platforms, analytics tools, and performance optimization.