Digital Business Innovation Director

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China FWD Life Insurance Corporation Full time

About FWD Group

FWD Group is a pan-Asian life insurance business with over 11 million customers across 10 markets. With its focus on simplifying the insurance journey, FWD has reached a significant milestone in its decade-long history.

Our New Business Model (NBM) is an evolution from e-commerce to Direct-to-Customer (DTC), One-Time-Only (OTO), and Digital Partnership. We seek a talented professional with expertise in online business and a deep understanding of digital ecosystems, including online selling platforms and creative proposition design.

The EVP, Head of Digital Transformation, will lead our HK NBM business, driving growth and contributing significantly to the Group's NBM sales.

Key Responsibilities:
  • Define a clear business vision and strategy for FWD HK NBM, incorporating DTC, OTO, and Digital Partnership.
  • Lead a team to optimize business opportunities while focusing on people development, comprising eCommerce, Business Analytics, and Social/Content specialists.
  • Collaborate with key stakeholders at local and group levels to enhance selling platform efficiency, drive UX/UI improvements, and automate customer journeys.
  • Conduct integrated data tracking on sales, social behavior, and customer engagement, synergizing with CRM and Data & Analytics functions to design targeted campaigns for lead generation, customer acquisition, retention, and cross-selling.
  • Develop a clear product strategy and roadmap, refining product specifications for online selling and straight-through processing, creating differentiation, and fostering continuous innovation.
  • Leverage multi-channel resources under Direct Business, including telemarketing, offline sales teams, and stakeholder companies, to facilitate online-to-offline and vice versa selling approaches.
  • Take full accountability for NBM sales targets, budget planning, profit and loss management, and managing external vendors and contracts.
Requirements:
  • A strong leader and team builder with 10+ years of eCommerce, online broker, or digital marketing experience.
  • Proven track record of building and operating eCommerce platforms to support B2C, B2B, or B2B2C businesses.
  • Strong ownership and passion for driving business success.
  • Proficiency in managing senior stakeholders internally and externally.

We offer a competitive salary range of $180,000 - $250,000 per annum, 5-day workweek, 20-22 days annual leave, excellent learning and development opportunities, and an attractive benefits package to the right candidate.

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