Digital Marketing Strategist
4 days ago
We are seeking a Senior Digital Marketing Executive to join our team at Kowloon Shangri-La, Hong Kong. As a key member of our Marketing Team, you will be responsible for developing and implementing an integrated digital strategy for our four hotels in Hong Kong.
Key Responsibilities- Act as part of the COE Marketing Team to support digital marketing initiatives.
- Create engaging content for online and offline media channels and platforms.
- Maintain and manage social media accounts to enhance brand presence.
- Develop and execute social ad campaigns to drive engagement and sales.
- Evaluate and coordinate influencer partnerships.
- Assist with web page development and creation, as well as email marketing campaigns.
- Collaborate with the Shangri-La Boutique on product listings, promotions, and reports.
- Work with external agencies and vendors to deliver campaigns.
- Bachelor's degree in Digital Marketing or related field.
- 2-3 years of marketing experience, preferably in the hospitality industry.
- Experience managing agencies and vendors is an advantage.
- Solid understanding of social media trends and consumer insights.
- Excellent communication, interpersonal, and presentation skills.
- Proficiency in both English and Chinese languages.
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