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Digital Marketing Strategist

2 weeks ago

Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

About Classy Wheeler Limited

We are a Greater-China based integrated digital marketing agency dedicated to delivering innovative solutions and exceptional results.

Job Description

Digital Account Manager

Responsibilities

  1. Develop and execute cross-channel strategies that drive client growth and engagement.
  2. Lead a team of digital specialists to execute campaigns and deliver results.
  3. Monitor campaign performance and adjust budgets accordingly to optimize ROI.
  4. Analyze campaign data to identify trends and areas for improvement, informing case studies and best practices.
  5. Identify new opportunities for client growth and enhance media discussions.
  6. Provide expert advice and actionable recommendations to clients.
  7. Present at client pitches and review meetings.
  8. Serve as primary point of contact for key clients.
Digital Specialist

Responsibilities

  1. Configure and manage Google Ads campaigns.
  2. Create search keyword proposals, ad copywriting, and long-term search strategies.
  3. Analyze campaign performance and derive insights for optimization.
  4. Optimize campaigns to meet client KPIs.
  5. Provide expert advice and actionable recommendations to clients.
  6. Presentation of campaign performance reviews and reports.
  7. Participate in regular review meetings.

Requirements

Digital Account Manager

Qualifications

  1. Bachelor's degree in business, marketing, advertising, communications, or a related field.
  2. 2-3 years of experience in digital marketing, preferably in SEM, Paid Social, or Programmatic Buying. Agency background is preferred.
  3. Experience with China Channels such as Tencent Ads, Baidu, or Tik Tok Ads is an advantage.
  4. Strong organizational skills and analytical mindset.
  5. Will to work in a start-up environment.
  6. Passion for Digital Marketing.
  7. Fluent English and Cantonese language proficiency is essential.
  8. Proficiency in Word, Excel, and PowerPoint.
Digital Specialist

Qualifications

  1. Bachelor's degree in business, marketing, advertising, communications, or a related field.
  2. 1-2 years of hands-on experience in digital channels, such as SEM and Google Ads. Agency background is preferred. Fresh graduates also welcome.
  3. Relevant certifications for Google Ads.
  4. Strong organizational skills and analytical mindset.
  5. Effective communication and problem-solving skills.
  6. Will to work in a start-up environment.
  7. Passion for Digital Marketing.
  8. Fluency in English and Cantonese is required.
  9. Proficiency in Word, Excel, and PowerPoint.