Media Strategist
15 hours ago
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GroupM is the world's largest media investment company and part of WPP. We are responsible for one in every three ads you see globally.
We are currently looking for an Executive, Biddable to join us. Our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
In this role, your goals will be:
In 3 months:
- Work with agency or client teams and media vendors.
- Familiarize yourself with media software.
In 6 months:
- Manage campaigns with guidance from peers or supervisors to ensure seamless execution.
- Achieve proficiency with media execution and accuracy with financial administration.
In 12 months:
- Independently handle all media execution, market reporting, and financial administration with accuracy.
- Proactively propose solutions to improve work efficiency for operations.
Your Key Responsibilities
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- Understand GroupM Agencies' deliverables and campaign KPIs.
- Understand media behaviors and how the target audience interacts with Search touchpoints (e.g., Google, Microsoft Advertising, eCommerce platforms).
- Proactively address and escalate any issues that compromise the quality and timeliness of deliverables.
- Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
- Continuously expand and share knowledge and understanding of new trends and technologies across Search activation.
Requirements
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- Degree in any discipline; majoring in Marketing Information Management, Business, or Mathematics would be advantageous.
- Experience in Digital Marketing or relevant industry; fresh graduates welcome.
- Good understanding of Martech platforms (CM360, DV360, SA360, GTM, Google Analytics, Facebook, Instagram) advantageous.
- Proficiency with Microsoft Excel and PowerPoint.
- Consistently demonstrate a hunger for learning and sharing.
- Fluent in written and spoken English, Cantonese, and Mandarin.
- A collaborative team player and client-centric individual.
- Strong ability to efficiently multitask across different aspects of the role, organized and meticulous individual.
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