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Marketing Professional

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China ConnectedGroup Full time
Job Description

A Marketing Manager, Regional Markets is sought after to lead the marketing initiatives in overseas markets. The role involves working closely with the local team to achieve business objectives.

Key Responsibilities:
  • Develop and implement marketing strategies for international markets.
  • Create annual marketing plans, manage performance, and ensure a strong return on investment.
  • Oversee brand messaging and consistency across all channels to enhance visibility.
  • Manage social media campaigns, collaborate with Key Opinion Leaders (KOLs), and organize offline marketing activities.
  • Analyse the effectiveness of marketing initiatives and provide insights for improvement.
  • Collaborate with product, sales, and customer service teams to align marketing efforts with company goals.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 3 years of overseas marketing management experience, preferably in the crypto/blockchain, tech, or finance sectors.
  • Strong understanding of digital marketing channels, social media platforms, and KOL engagement in overseas markets.
  • Proficiency in English and Mandarin is a must.