Performance Marketing Lead
4 days ago
We are looking for a talented Performance Marketing Lead to join our team at Samsung Electronics. The successful candidate will be responsible for driving new online marketing initiatives and identifying market opportunities to grow online revenue.
Key Responsibilities
- Develop Online Marketing Strategies: Create and execute new online marketing initiatives to increase online revenue growth.
- Coordinate Campaigns: Manage the annual campaign calendar and coordinate resources to execute online marketing activities.
- Lead Online Marketing Agency: Lead the online marketing agency to create and design digital campaigns that drive sales for the eCommerce channels.
- Define Campaign Metrics: Define the metrics to measure and report on campaign performance.
Requirements
- Bachelor's Degree: Bachelor's degree in BBA, Marketing, Digital Marketing, E-Commerce, Multimedia or a relevant discipline.
- Work Experience: Minimum 3 years of working experience in e-commerce and/or digital marketing.
- Skills: Solid experience in digital and performance marketing campaigns that deliver strong brand KPIs and sales conversion, Hands-on experience in Paid search, display, SEO, Social media (FB, IG, YouTube), Google Analytics, Familiar with APP promotion, MMP solution & optimization, Data and results-driven, with knowledge around metrics, KPI, ROI analysis and A/B testing.
- Personal Qualities: Target-driven and able to work in a fast-paced, high-pressure environment, Good organizational skills, energetic self-starter, highly motivated and team player, Strong business sense and able to understand business metrics.
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