Retention and Acquisition Operations Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

Job Function:

The CRM MarTech Project Manager will be responsible for coordinating and overseeing the execution of CRM strategies from business requirements, through staging, and to final implementation. This includes collaborating with stakeholders to define CRM strategies, analysing customer data and insights, and leading the overall CRM function.

You will also interface with development teams to estimate work efforts, define milestones, and manage resources. Additionally, you will liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely delivery of projects.

Requirements:
  • 4+ years of customer data platforms (CDP) management in a Growth capacity.
  • Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools, and data warehouse.
  • Proficient in API requirements and liquid scripting for the automation and dynamic personalization of campaigns.
  • Analytical skills to query and make sense of complex datasets with SQL.
  • Ability to translate CRM requirements needs into PRDs.
  • Proficient with project management tools, methodologies, and best practices.


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