Senior Marketing Executive

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Unilever Full time

About the Role...

We are seeking a highly skilled Senior Marketing Executive to join our team at Unilever. As a key member of our marketing team, you will be responsible for formulating and delivering effective sales & marketing strategies and plans to achieve business objectives.

Key Responsibilities:

  • Assist line manager in developing and implementing marketing strategies and plans to drive business growth.
  • Responsible for brand building and management, including product innovation and renovation.
  • Initiate and manage programs or projects to complement approved strategies, including planning and execution of marketing activities, advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
  • Work with line manager and regional brand team to transfer category visions and plans into local marketing execution plans.
  • Collaborate with cross-category task force team to formulate annual brand plans and 4-8 quarter activity plans for assigned categories.
  • Prepare business data analysis to facilitate team understanding of brand performance.
  • Identify market and consumer insights and turn them into opportunities to satisfy customer needs.
  • Independently manage brand A&P monitoring.

About the Person...

We are looking for a degree holder in Marketing or related disciplines with at least 2-3 years of brand marketing experience in the FMCG industry. You should have solid marketing skills and brand building experience, with the ability to build local understanding, brand marketing plans, and implement solutions. You should also be good at managing launch/re-launch plans with excellent communication deployment, digital savvy, data sensitive, and strong analytical skills with good business acumen. Strong project management skills, strong communication skills, positive thinking, proactive, self-motivated, and good leading skills to achieve goals are also essential.


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