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Data-Driven Content Strategist and Research Lead

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

AIA International Limited seeks a highly skilled Data-Driven Content Strategist and Research Lead to join its marketing, distribution & partnership team. As part of this movement towards creating a healthier, more sustainable future for everyone, you will play a vital role in advancing our goals.

About the Role

You will be responsible for crafting delightful experiences that customers have with AIA, supporting the Head of Insights & Research in achieving assigned goals by leveraging customer insights from primary and secondary research. Key responsibilities include:

  • Supporting research needs using both primary and secondary research methodologies
  • Conducting desk research and gathering 3rd party data on topics relevant to the business