Digital Marketing Specialist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China YesStyle Full time
Job Description:

At YesStyle, we are seeking a skilled Marketing Executive to join our team. As a key member of our marketing department, you will play a crucial role in growing our influencer network in Spanish-speaking countries.

About the Position:
The successful candidate will be responsible for creating and implementing impactful influencer marketing strategies to strengthen brand awareness in Spanish-speaking countries. This includes identifying and engaging with relevant influencers, building long-term partnerships, and studying local markets to gain a competitive advantage.

Your Key Responsibilities:
  • Create and implement influencer marketing campaigns to build brand awareness and drive engagement.
  • Identify and engage with top-tier influencers across social media platforms such as YouTube, Instagram, and TikTok.
  • Develop and maintain strong relationships with influencers to ensure seamless collaboration.
  • Analyze market trends and competitor activity to inform strategic decisions.
  • Promote YesStyle's products through creative and compelling content.
  • Provide exceptional customer service to influencers and internal stakeholders.
  • Prepare regular marketing reports to track campaign performance.

Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • A minimum of 3 years of experience in marketing, preferably in influencer marketing.
  • Excellent written and verbal communication skills in English and Spanish.
  • Social media savvy and understanding of influencer marketing strategies.
  • Data analysis skills and ability to interpret metrics.
  • Candidates with less experience may be considered for a Marketing Assistant role.

What We Offer:
  • A dynamic and international working environment.
  • A competitive salary and bonus structure.
  • Medical and dental insurance.
  • Staff purchase discount program.
  • Professional development and training programs.
  • Team members' wellness programs.
  • Annual leave, full pay sick leave, birthday leave, and examination leave.


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