Director of Growth Campaigns

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
Drive Revenue Growth and Expand Customer Base

As the Director of Growth Campaigns at Crypto.com, you will play a pivotal role in driving revenue growth and expanding our customer base through innovative and data-driven marketing campaigns. You will lead a team of campaign managers and specialists, providing hands-on leadership to oversee the planning, execution, and optimization of multi-channel campaigns across digital and traditional marketing channels.

Key Responsibilities
  • Campaign Strategy: Develop and refine a strategic growth campaign roadmap aligned with business objectives and growth targets, leveraging insights from market research and customer data.
  • Hands-on Leadership: Lead by example, providing hands-on leadership to the campaign team, actively participating in campaign planning, execution, and optimization, and fostering a culture of collaboration, innovation, and continuous improvement.
  • Multi-Channel Campaign Management: Oversee the planning, execution, and optimization of multi-channel growth campaigns, including digital marketing channels (e.g., paid search, social media, display advertising, email marketing) and traditional marketing channels (e.g., print, TV, radio).
  • Audience Targeting: Define target audience segments and develop personalized campaign messaging and creative assets to effectively reach and engage target customers at each stage of the customer journey.
  • Data Analysis: Utilize data analytics tools and marketing attribution models to track and measure the performance of growth campaigns, analyze key metrics, and derive actionable insights to optimize campaign performance and ROI.
  • Experimentation and Optimization: Drive a culture of experimentation and continuous optimization within the growth campaign team, conducting A/B tests, multivariate tests, and other experiments to identify opportunities for improvement and drive performance gains.
  • Budget Management: Manage campaign budgets effectively, ensuring optimal allocation and alignment with business goals and ROI targets, and providing regular budget forecasts and updates to senior leadership.
  • Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, product, sales, and analytics, to align growth campaign strategies with overall business objectives and initiatives, ensuring seamless execution and integration across all touchpoints.
  • Performance Reporting: Generate regular performance reports and dashboards to track key campaign metrics, communicate campaign results and insights to stakeholders, and inform strategic decision-making and resource allocation.
Requirements
  • Education: Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
  • Experience: 7+ years of experience in growth marketing, campaign management, or digital marketing roles, with a proven track record of driving revenue growth, customer acquisition and reactivations through successful marketing campaigns.
  • Leadership Skills: Strong leadership and hands-on management skills, with experience leading and developing high-performing teams in a fast-paced environment.
  • Marketing Expertise: Deep expertise in developing and executing multi-channel marketing campaigns, with proficiency in digital marketing channels, traditional marketing channels, and marketing automation platforms.
  • Analytical Mindset: Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize campaign performance and ROI.
  • Communication Skills: Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams.
  • Strategic Thinking: Strategic thinker with the ability to develop and execute innovative and data-driven growth strategies that align with business objectives and growth targets.
  • Crypto-Enthusiasm: Crypto-enthusiastic.

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