Digital Marketing Specialist

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Full time
About Comms8

We are a dynamic marketing agency specialising in delivering innovative and effective solutions to clients across diverse industries.

With a strong emphasis on strategic planning and creative execution, we pride ourselves on our ability to craft compelling narratives and engage audiences through impactful campaigns.

Our team of experienced professionals combines their expertise in PR, marketing, and digital communications to drive meaningful results for our clients.

We stay at the forefront of emerging trends and technologies, ensuring that our clients receive cutting-edge solutions that deliver measurable success.

At Comms8, we are committed to excellence and dedicated to helping our clients achieve their communication objectives.

About Our Team

Our team at Comms8 is a dynamic and diverse group that thrives on collaboration and innovation.

We foster an inclusive work environment where every team member's unique perspective and background are valued.

About the Role

This role will play a crucial part in supporting Comms8's APAC team, providing efficient and professional support in campaign management, new business development, and content creation across regions.

You will be working closely with the Managing Director and local manager to achieve these goals.

Key Responsibilities
  • Lead Digital Initiatives: Spearhead both external and internal digital campaigns for clients and the company, focusing on innovative strategies and impactful executions.
  • PPC Management: Manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta (Facebook and Instagram), TikTok, and other PPC activities.
  • Strategic Collaboration: Work with internal teams to define target audiences, develop keyword strategies, set bidding parameters, and plan media across digital channels, including SEM, social media, and display advertising.
  • Data Analysis: Execute tests, analyze data, and identify key trends to refine digital strategies.
  • Optimization: Optimize bid strategies, keywords, ad copy, and landing pages to maximize performance and ROI.
  • Performance Monitoring: Regularly monitor campaign performance using KPIs such as CTR, conversion rates, CPC, and ROAS, adjusting tactics based on data-driven insights.
  • Industry Awareness: Stay updated on trends and algorithm changes in SEM, SEO, and paid advertising platforms, ensuring campaigns leverage the latest tools and best practices.
What We're Looking For
  • Proven experience in digital marketing, ideally with over 5 years experience in account management.
  • Excellent communications skills.
  • Strong understanding of the Chinese culture and media landscape.
  • Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
  • Strong ability to create a professional press release and social media contents.
  • Eager to learn and demonstrate a high level of curiosity.
  • Display 'can do' attitude, proactive in seeking solutions.
  • Passionate about marketing and branding.
Benefits
  • A vibrant, supportive, and inclusive work environment that fosters professional growth and development.
  • Opportunities for career advancement within a rapidly growing marketing agency.
  • Competitive salary (£60,000 - £80,000 per annum), commensurate with experience.
  • Exposure to diverse clients and industries, providing a wide range of learning and networking opportunities.
  • Remote working which allows a flexible work environment that promotes a healthy work-life balance.
  • Say goodbye to the rigid 9-6 work hours.
  • CPD Training by IPA.

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