Marketing Director
6 days ago
Our client is a renowned global brand with extensive operations in Hong Kong. We are seeking an experienced marketing professional to join their expanding team.
Key Responsibilities:
- We are looking for a top-notch marketing professional to develop and update the marketing strategies, including local media and buying strategies, and other relevant marketing levers.
- The successful candidate will work closely with digital business and trade sales teams to visit markets, local consumers, and industry players to gather insights, which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution.
- This role involves translating market strategy into micromarketing strategy to activate growing and potential China markets.
- The ideal candidate will develop annual/multiple-year marketing campaigns, lead business reviews, and measure budget use and campaign effectiveness.
Requirements:
- A Bachelor's Degree in marketing or a related discipline, with an MBA preferred.
- The candidate should have at least 12 years of B2C/FMCG marketing experience in sizable organizations; having worked/based in southern China will be an advantage.
- The ideal candidate should possess strong communication skills and analytical mindset.
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