Digital Marketing Strategist
2 days ago
HSBC is seeking a high-calibre Digital Marketing Manager to join our team on a 12-month contract. This role will report to the Senior Manager, Marketing Technology, and will be responsible for managing key stakeholders and driving Marketing Technology education across the organization.
Key Responsibilities- Manage key stakeholders, including the Global Head of Digital Marketing, Global Head of WPB Marketing, Global Head of MarTech and Platforms, and Global Head of Data & Analytics.
- Understand local marketing teams' needs in terms of digital marketing and MarTech, and support them to drive their business needs.
- Drive MarTech education across the organization, identifying use cases and driving solutions.
- Support MarTech transformation efforts, driving execution of MarTech projects end-to-end.
- Troubleshoot issues with cross-functional teams and drive resolution to minimize business impact.
- Proactively seek innovative areas to help grow the marketing capabilities and enable business solutions.
- Work cross-functionally across multiple business lines to solve marketing and business challenges.
- KPIs will include meeting commercial outcomes, implementing digital marketing capability, onboarding new tech platforms, and managing partner relationships.
- 5+ years of experience in digital marketing, product management, or marketing/advertising technology.
- Experience in key digital channels, including Search, Display, Programmatic, Social, Native, Affiliates, and Aggregators.
- Experience applying MarTech to drive customer lifecycle or marketing automation, while understanding the value it brings and ability to explain to stakeholders.
- Understanding of the use of data and analytics in deriving customer value.
- Passion for the customer and obsession with customer outcomes.
- Experience launching or driving adoption of products, demonstrating knowledge of customer needs.
- Previous experience working in Financial Services, Insurance, or FinTech companies is a plus.
- Able to work cross-functionally and have experience working directly with Legal, Risk, Compliance, Cyber Risk, Product, and/or Business Development teams.
- Highly collaborative and familiar with Agile working methodologies.
- Proven experience in using data and customer insights to drive optimisation towards acquisition goals.
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
- Able to work in a global capacity, while based in a local office and understand the difference between the two entities while supporting both.
- Ability to think innovatively, shaping and communicating new concepts.
- Ability to speak and write fluently in English, other languages a plus.
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