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Digital Innovation and Business Growth Specialist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time
Role Overview

You will be working under the Program Lead of our Wellness Ecosystem Program named "Live Young". This is an exciting opportunity to join our energetic Live Young team and drive changes and business impact for our corporate, customers, wellness partners, and distribution channels.

About the Job
  • Develop engagement activities with Agency Channel and Bank to promote our loyalty program ("Live Young") and enhance users' acquisition and conversion.
  • Produce quality communication materials, including social media posts, In-app content, Program T&C, and collaborate with sales channel on execution.
  • Develop and maintain strong network and rapport with wellness partners, business partners, and collaborate with different internal departments to ensure the programs are carried out smoothly with business results.
  • Handle customer enquiries and fulfillment related to engagement programs.