Digital Transformation and Growth Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time
About the Role

We are seeking a highly skilled Digital Innovation and Growth Manager to join our team at BOC Group Life Assurance Company Limited.

This is an exciting opportunity for a mid-senior level professional to drive digital innovation and growth initiatives, focusing on loyalty engagement and business impact.

The successful candidate will be responsible for developing engagement activities with agency channels and banks to promote our loyalty program and enhance user acquisition and conversion.

  • Create quality communication materials, including social media posts, in-app content, and program terms and conditions.
  • Collaborate with sales channels on execution and ensure smooth program delivery with business results.
  • Nurture strong relationships with wellness partners, business partners, and internal departments to achieve program objectives.

Key Responsibilities:

  1. Develop and implement digital engagement strategies to drive business growth and loyalty.
  2. Produce high-quality content and communications to engage users and promote our loyalty program.
  3. Collaborate with cross-functional teams to ensure program success and deliver business results.
  4. Manage customer inquiries and fulfillment related to engagement programs.


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