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Senior Brand Strategist, Greater China

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Clorox Full time

Clorox is dedicated to fostering growth for both our employees and our brands. We prioritize our purpose and values, ensuring that our people are at the heart of everything we do. We believe that each individual can contribute positively to consumers, communities, and colleagues.

Role Overview:

The Brand Manager is essential in driving profitable expansion within the home care categories across Greater China, focusing primarily on Hong Kong, followed by Taiwan and brand support in Mainland China. This position encompasses the formulation and execution of localized marketing strategies and initiatives for Clorox, alongside portfolio management that aligns with the overarching global brand strategy.

Key Responsibilities:

Strategic Development & Implementation

  • Analyze consumer insights and market dynamics
  • Safeguard brand integrity, manage product assortment, and establish pricing strategies
  • Design, develop, and implement new product launches and marketing campaigns that resonate with regional and local strategic objectives

Communication & Collaboration

  • Coordinate with creative, media, and research agencies for integrated marketing communications, campaign media planning, and content execution
  • Engage with cross-functional teams and regional departments to ensure alignment and compliance for product innovation and renovation initiatives

Financial Oversight

  • Oversee the brand's profit and loss, advertising and promotional spending to achieve sales, margin, and profit targets
  • Conduct forecasting and budgeting activities

Operational Support

  • Manage data analysis and internal reporting as required
  • Oversee monthly advertising and promotional budgets
  • Handle various marketing administrative tasks

Desired Qualifications:

Skills and Competencies:

  • Proficient in Word, Excel, PowerPoint; familiarity with Nielsen Advisor/Discover is advantageous

Language Proficiency:

  • Fluent in Cantonese
  • Proficient in English
  • Conversational Mandarin

Proven Skills:

  • Strategic thinker with excellent communication abilities
  • Creative, self-driven, ambitious, and resilient
  • Strong individual contributor with a solid understanding of business and numerical analysis
  • Excellent teamwork skills, accountable, proactive, logical, and eager to learn and develop

Experience Requirements:

  • Minimum of 5 years of relevant experience, preferably within a large multinational corporation
  • Experience in the home care category is highly preferred
  • Background in new product development is a plus
  • Experience with overseas or import-export product operations is beneficial

Educational Background:

  • Bachelor’s degree in a related field

Workplace Culture:

Clorox values diversity and celebrates unique backgrounds and experiences. We seek individuals who bring fresh perspectives and a commitment to continuous growth and learning.

Inclusion and Diversity:

At Clorox, we foster a culture of inclusion, believing that our values-based environment connects to our purpose and enables our people to thrive both professionally and personally. We strive to create a workplace where everyone feels respected, valued, and empowered to contribute to our community.

Benefits:

  • Competitive salary
  • Generous retirement plans
  • Comprehensive health benefits supporting physical and mental wellness
  • Flexible work arrangements based on role
  • Opportunities for continuous learning and professional development
  • Half-day Fridays, depending on location

Please note that Clorox does not accept unsolicited resumes from recruitment agencies.