Asia PR Strategist
1 day ago
FCTG Asia is seeking an experienced Asia PR Strategist to join our team. In this role, you will be responsible for developing and executing a comprehensive PR strategy that showcases our company's expertise and thought leadership in the travel industry.
Key Responsibilities:
- Develop and implement a regional PR strategy that aligns with our business objectives
- Manage media relations, including pitching stories, drafting press releases, and conducting interviews
- Cultivate relationships with key stakeholders, including media, influencers, and industry partners
- Support crisis communications efforts, including developing and implementing crisis communication plans
- Monitor and report on media coverage, using data to inform future PR efforts
Requirements:
- A minimum of 6 years' experience in public relations, with a focus on corporate communications
- A bachelor's degree in Communication, Journalism, Marketing, or Business
- Experience working in the travel industry is highly preferred
- Strong media and industry contacts within the local market
- Excellent written and spoken English and Mandarin language skills
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