Senior PR Director

17 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Hearts On Fire Full time
Senior PR Director Job Summary:

Hearts On Fire is seeking an experienced Senior PR Director to lead our global PR efforts. The successful candidate will be responsible for developing and implementing global PR strategies and plans, as well as overseeing the execution of these plans with the Regions and PR Agencies. The ideal candidate will have a strong background in public relations, communications, journalism, or a related field, preferably in the luxury market.

  • Main Responsibilities:
  • Develop and implement global PR strategies and plans.
  • Oversee the execution of global PR plans with the Regions and PR Agencies.
  • Manage the Global Celebrity Agency.
  • Develop the PR calendar – press releases planning, development and distribution.
  • Lead strategy and implementation of editorial and interview features across all channels.
Key Requirements:
  • Bachelor's degree or above with 10-15 years' experience in Public Relations, Communications, Journalism, or related disciplines preferably in luxury market.
  • Experience working in the Asia region, with an appreciation of cultural and regional nuances.
  • Fluent in spoken and written English and Chinese.
  • Able to build and nurture cross-functional, collaborative relationships globally, thrive in a fast-paced environment, and adapt/reprioritize accordingly with ease.
  • Proven ability to work with and influence senior management.


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