Senior Media Planner

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

About the Role

We are seeking a highly skilled and experienced Senior Associate to join our team at L'Atelier, a leading agency of GroupM. As a Senior Associate, you will be responsible for day-to-day activities on campaign management, including full-media planning and execution.

Key Responsibilities

  • Develop and implement digital media plans, including SEM and paid social advertising
  • Manage and optimize media campaigns across multiple channels, including DoubleClick
  • Conduct data analysis to inform media planning and optimization decisions
  • Collaborate with social content team to create engaging social content and ideas
  • Monitor campaign performance and provide regular reporting to clients

Requirements

  • Minimum 2 years of media planning experience, with a focus on digital media
  • Strong understanding of media planning principles and practices
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
  • Detail-oriented and organized, with a strong attention to detail

About GroupM

GroupM is a global media investment management company that leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders, providing them with the opportunity to accelerate their progress and development.

About Hong Kong

Hong Kong is a dynamic and efficient media market that operates with agility. Its internet and digital penetration continues to grow year-on-year, and it boasts a healthy mix of local, regional, and global players, providing new opportunities in the media space.



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