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Marketing Strategy Executive

1 week ago

Hong Kong Island, Hong Kong SAR China PressLogic Full time

Unlock Brands' Full Potential with PressLogic

We are a global ad-tech ecosystem group, comprising over 200+ talented individuals across 7 regions. Our headquarters is located in Hong Kong with branches in Singapore, Malaysia, Taiwan, South Korea, India, and Shenzhen.

With our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions, we aim to lead the way in ad-tech innovation and drive maximum client impact by offering a total digital marketing solution.

Our team is passionate about revolutionizing marketing strategies for brands, driving their greater business success.

Main Responsibilities:

  1. Client Relationship Management: Utilize our existing network and establish connections with senior business leaders within our client portfolio, fostering strong relationships with new and existing stakeholders.
  2. Market Analysis and Insight Gathering: Conduct thorough market research to identify emerging trends and opportunities in digital marketing. Utilize insights to tailor business development strategies that resonate with potential clients.
  3. Strategic Partnerships: Identify and pursue strategic partnerships with complementary businesses and platforms that can enhance our service offerings and expand our reach within the industry.
  4. Networking and Engagement: Actively participate in industry conferences, seminars, and workshops to network with potential clients and influencers in the marketing sphere. Leverage these engagements to promote PressLogic's capabilities and secure business opportunities.
  5. Lead Generation: Develop and execute innovative lead generation strategies that target high-value prospects. Ensure a continuous pipeline of potential clients by leveraging inbound and outbound marketing techniques.
  6. Revenue Generation: Drive revenue growth within your assigned client portfolio by consistently presenting new marketing initiatives that meet the evolving needs of our clients.
  7. Marketing Strategy Development: Collaborate with our marketing strategists to formulate digital initiatives that fuel growth in our clients' marketing campaigns. This includes understanding the target audience, defining campaign objectives, and selecting the most effective channels and tactics. Transform strategies into actionable campaigns optimized for performance and success.
  8. Proposal, Presentation, and Reporting: Deliver compelling presentations to stakeholders, effectively communicating campaign strategy, results, and providing recommendations for future initiatives.

Requirements:

  1. Educational Background: Bachelor's degree in Business Administration, Marketing, Finance, or a related field.
  2. Professional Experience: Minimum of 3 years in corporate roles within sales, marketing, or consulting, preferably with major corporations, successful tech start-ups, or consulting firms. More experienced candidates will be considered for a senior position.
  3. Skills: Experience in Marketing and Social Media is an advantage but not mandatory.
  4. Language Proficiency: Excellent command of both English and Chinese, in both written and verbal forms.
  5. Personal Competencies: Exceptional communication and interpersonal skills are crucial.